APA (7th ed.) Citation

Peter & Olson. (1999). Consumer behavior and marketing strategy (5th ed.). McGraw-Hill Companies.

Chicago Style (17th ed.) Citation

Peter and Olson. Consumer Behavior and Marketing Strategy. 5th ed. London: McGraw-Hill Companies, 1999.

MLA (8th ed.) Citation

Peter and Olson. Consumer Behavior and Marketing Strategy. 5th ed. McGraw-Hill Companies, 1999.