Advertising communication and promotion management
Main Author: | Rossiter |
---|---|
Other Authors: | Percy |
Format: | Book |
Language: | English |
Published: |
Singapore
McGraw-Hill Book Co.
1997
|
Edition: | 2nd ed. |
Subjects: |
Similar Items
-
Advertising
by: Reichert
Published: (1977) -
Integrated advertising promotion, and marketing communications
by: Clow -
Integrated advertising, promotion & marketing communications
by: Clow
Published: (2004) -
Advertising management
by: BATRA
Published: (1996) -
Advertising
by: Jefkins
Published: (1994)