|
|
|
|
| LEADER |
00724cam a2200241 a 4500 |
| 001 |
0000049312 |
| 005 |
20020612090000.0 |
| 040 |
|
|
|a mod
|
| 041 |
|
|
|a eng
|
| 020 |
0 |
0 |
|a 007053943X
|
| 090 |
0 |
0 |
|a 659.1
|b ROS
|e 1997
|
| 100 |
1 |
0 |
|a Rossiter
|h John R.
|
| 245 |
1 |
0 |
|a Advertising communication and promotion management
|c John R. Rossiter
|
| 250 |
0 |
0 |
|a 2nd ed.
|
| 260 |
0 |
0 |
|a Singapore
|b McGraw-Hill Book Co.
|c 1997
|
| 300 |
0 |
0 |
|a xvi, 640 p.
|b ill
|c 26cm
|
| 500 |
0 |
0 |
|a Includes bibliography references and index
|
| 650 |
0 |
0 |
|a Advertising
|
| 650 |
0 |
0 |
|a Communication in marketing
|
| 650 |
0 |
0 |
|a Sales promotion
|
| 700 |
1 |
1 |
|a Percy
|h Larry
|
| 852 |
0 |
0 |
|a 01
|
| 999 |
|
|
|a 0191110
|b KEMENTAH
|d BOOKS
|e Rujukan
|f Perpustakaan KEMENTAH
|j AVAILABLE
|q GOOD CONDITION
|