Advertising communication and promotion management
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Singapore
McGraw-Hill Book Co.
1997
|
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: | Includes bibliography references and index |
|---|---|
| Physical Description: | xvi, 640 p. ill 26cm |
| ISBN: | 007053943X |