APA (7th ed.) Citation

KOTLER & ARMSTRONG. (1993). Marketing: An introduction (3rd. edition.). Prentice-Hall.

Chicago Style (17th ed.) Citation

KOTLER and ARMSTRONG. Marketing: An Introduction. 3rd. edition. Englewood Cliffs: Prentice-Hall, 1993.

MLA (8th ed.) Citation

KOTLER and ARMSTRONG. Marketing: An Introduction. 3rd. edition. Prentice-Hall, 1993.

Warning: These citations may not always be 100% accurate.