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| LEADER |
00843cam a2200241 a 4500 |
| 001 |
0000026636 |
| 005 |
19980108090000.0 |
| 040 |
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|a mod
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| 041 |
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|a eng
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| 020 |
0 |
0 |
|a 9836227075
|
| 090 |
0 |
0 |
|a 659.111
|b BAR
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| 100 |
1 |
0 |
|a BARBAN
|h Arnold M.
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| 245 |
1 |
0 |
|a Asas perancangan media
|b dari aspek pemasaran
|c Arnold M. Barban, Steven M. Cristol dan frank J. Koper; penterjemah Mohammad Md. Yusoff
|
| 260 |
0 |
0 |
|a Kuala Lumpur
|b Dewan Bahasa dan Pustaka
|c 1992
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| 300 |
0 |
0 |
|a xiii, 147p.
|c 24cm
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| 650 |
0 |
0 |
|a Advertising media planning
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| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
1 |
|a CRISTOL
|h Steven M.
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| 700 |
1 |
1 |
|a KOPEC
|h Frank J.
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| 700 |
1 |
1 |
|a MOHAMMAD Md. Yusoff
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| 852 |
0 |
0 |
|a 01
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| 999 |
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|a 0144774
|b KEMENTAH
|d BOOKS
|e Umum
|f Perpustakaan KEMENTAH
|j WEEDED
|q OLD
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| 999 |
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|a 0174774
|b PU KUCHING(TUDM KUCHING)
|d BOOKS
|e Umum
|f PU KUCHING(TUDM KUCHING)
|j AVAILABLE
|q GOOD CONDITION
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