Kotler. (1991). Marketing management: Analysis, planning, implementation and control (7th ed.). Prentice-Hall.
Chicago Style (17th ed.) CitationKotler. Marketing Management: Analysis, Planning, Implementation and Control. 7th ed. new jersey: Prentice-Hall, 1991.
MLA (8th ed.) CitationKotler. Marketing Management: Analysis, Planning, Implementation and Control. 7th ed. Prentice-Hall, 1991.
Warning: These citations may not always be 100% accurate.