APA (7th ed.) Citation

MELCHER & LARRICK. (1966). Printing and promotion handbook: How to plan, produce and use printing, advertising and direct mail. McGraw-Hill Bk. Co.

Chicago Style (17th ed.) Citation

MELCHER and LARRICK. Printing and Promotion Handbook: How to Plan, Produce and Use Printing, Advertising and Direct Mail. New York: McGraw-Hill Bk. Co, 1966.

MLA (8th ed.) Citation

MELCHER and LARRICK. Printing and Promotion Handbook: How to Plan, Produce and Use Printing, Advertising and Direct Mail. McGraw-Hill Bk. Co, 1966.