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0000012385 |
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20130718090000.0 |
| 040 |
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|a mod
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| 041 |
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|a eng
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| 020 |
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|a 0750606606
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| 090 |
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|a 658.827
|b DEC
|e 1992
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| 100 |
0 |
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|a De Chernabny
|h Leslie
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| 245 |
0 |
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|a Creating powerful brands the strategic route to success in consumer
|c Leslie De Chernabny and Malcolm H. L. McDonald
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| 260 |
0 |
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|a Oxford
|b Butterworth-Heinemann
|c 1992
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| 300 |
0 |
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|a xiii, 282 p.
|b ill.
|c 24 cm
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| 440 |
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|a The Marketing Series
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| 504 |
0 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Brand name products
|x Planning
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| 650 |
0 |
0 |
|a Brand name products
|x Marketing
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| 650 |
0 |
0 |
|a Business names
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| 700 |
0 |
0 |
|a McDonald
|h Malcolm H. B
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| 852 |
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|a 01
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| 999 |
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|a 0164507
|b IPDA
|d BOOKS
|e Umum
|f IPDA
|j AVAILABLE
|q GOOD CONDITION
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| 999 |
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|a B000024609
|b INSPEKA(Institut Pegawai Kanan)
|d BOOKS
|e Umum
|f Other Branches
|j FINAL PROCESSING
|q GOOD CONDITION
|