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|a eng
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|a 0137228511
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|a 0130980056 (pbk.)
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|a 658.8
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|e 1994
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| 100 |
1 |
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|a Kotler
|h Philip
|
| 245 |
1 |
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|a Marketing management
|b analysis, planning, implementation and control
|c Philip Kotler
|
| 250 |
0 |
0 |
|a 8th ed
|
| 260 |
0 |
0 |
|a New York
|b Prentice Hall
|c 1994
|
| 300 |
0 |
0 |
|a xxix, 801 p.
|b ill. (some col.), col. map
|c 27 cm
|
| 440 |
0 |
0 |
|a Prentice-Hall series in marketing
|
| 500 |
0 |
0 |
|a Includes bibliographical references and index
|
| 500 |
0 |
0 |
|a Previous ed.: 1991
|
| 650 |
0 |
0 |
|a Marketing
|x Management
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| 650 |
0 |
0 |
|a Marketing
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| 852 |
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|a 01
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