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Basic marketing
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Basic marketing principles and practice
Bibliographic Details
Main Author:
Cannon
Format:
Book
Language:
English
Published:
New York
Cassell
1992
Edition:
3rd ed.
Subjects:
Marketing
Holdings
Description
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Description
Item Description:
Includes index
Physical Description:
viii, 463p. ill. 24cm
ISBN:
0304316733
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